The Brand Identity interviews Naomi Akikusa-Dawber and Lucy Fry of Play On Play, an Australian studio known for its joyful, collaborative approach to design. They discuss their partnership, workflow, and creative philosophy, as well as their work for clients like Melbourne Music Week and Christina Aguilera. The duo also share insights on industry challenges, female representation, and their plans for future growth.
Play On PlayLadies of LeisureChristina AguileraCity of Melbournebranding
Play On Play created the 2021 identity for Melbourne Music Week, celebrating the city’s return to live music after lockdown. The design used a customised Tex Gyre Heros Condensed typeface and a vibrant palette inspired by fashion and art to express the theme of ‘emerging.’ The project balanced continuity with the festival’s existing brand while injecting optimism and visibility for a post-lockdown audience.
Play On PlayCity of MelbourneMelbourne Music Weekbranding
