New Logo & Branding for Chilli Bomba by New GenreBP&O · Jan 30, 2024
BP&O’s feature by Emily Gosling explores New Genre’s branding and packaging design for Chilli Bomba, a Los Angeles-based gourmet candy brand. The identity uses bold typography, playful illustration, and vibrant color to balance adult appeal with a sense of fun. While the photography style drew some criticism, the project is praised for its creativity and strong visual character.
