Chester Zoo Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Chester Zoo projects in press coverage.
News & interviews
- New Logo & Branding for Chester Zoo by How&How
BP&O · Mar 6, 2025
BP&O’s feature by Emily Gosling reviews How&How’s rebrand for Chester Zoo, a two-year project launched in 2024. The new identity, built around the idea ‘Force for Nature,’ balances accessibility with authority, combining a custom Grotesque typeface, nature-inspired patterns, and a nuanced color palette. The rebrand extends across digital, environmental, and merchandise applications, positioning Chester Zoo as both a conservation leader and a family-friendly destination.
How&HowSharp TypeChester Zoobranding - "2024 Creative Industries: Key Moments and Challenges Reviewed"
Creative Boom · Dec 5, 2024
Creative Boom’s 2024 year-in-review reflects on the major creative industry stories, from AI’s growing influence to standout branding projects and cultural moments. The article highlights rebrands for Jaguar, Guggenheim, and Kleenex, as well as campaigns by How&How and Small. It also explores how music, festivals, and pop culture shaped creative inspiration throughout the year.
- How&How rebrands Chester Zoo as a 'force for nature'
Creative Boom · Nov 5, 2024
How&How has unveiled a radical rebrand for Chester Zoo, positioning the conservation charity as a 'force for nature'. The two-year collaboration produced a new logo, custom typeface with Sharp Type, migration-inspired patterns, and a redesigned website that mirrors the immersive feel of streaming platforms. The refreshed identity highlights the zoo’s conservation mission and global impact.
How&HowSharp TypeChester Zoobranding