New Branding for Chelan Beauty by Olssøn BarbieriBP&O · Apr 18, 2023
BP&O features Oslo-based studio Olssøn Barbieri’s rebrand for Chelan Beauty, an organic fruit farm in Washington. The new identity combines playful illustrations, neutral packaging, and a mix of serif, sans, and script typefaces to convey freshness and simplicity. The project includes packaging, subscription boxes, and animations that balance fun and seriousness while promoting healthy eating.
