Top DrawerBP&O · Apr 29, 2026
BP&O’s article ‘Top Drawer’ by Lisa Cain examines Tátil’s packaging redesign for Carrefour Home, the retailer’s private-label homeware line. The project focuses on creating a cohesive, structured system that elevates perceived value and maintains clarity across multiple SKUs and countries. The design emphasizes consistency, hierarchy, and warmth to help Carrefour Home stand out in crowded retail aisles.
TátilCarrefour Homepackaging