Cadbury Design Cases
Designers behind the work
Designers and creative leads credited on Cadbury projects in press coverage.
Designers and creative leads credited on Cadbury projects in press coverage.
Cadbury’s ‘Made to Share’ campaign, created with VCCP and packaging by Bulletproof, reimagines Dairy Milk bars to celebrate everyday acts of generosity. The limited-edition packaging uses witty chunk divisions to highlight small moments of sharing, supported by a multi-channel campaign across digital, TV, and retail. The project has gone viral organically, resonating with audiences for its relatable humor and heartfelt message.
Cadbury and VCCP have launched 'Memory', the seventh film in the brand's long-running Generosity campaign. Directed by Steve Rogers and produced by Biscuit Filmworks, the touching story explores family bonds and dementia through a simple act of giving chocolate. The campaign continues Cadbury’s partnership with Alzheimer’s Research UK and reinforces its emotional, human-centered approach to advertising.
In this opinion piece, Elizabeth Goodspeed critiques Pantone’s 2025 Colour of the Year, Mocha Mousse, exploring how brown reflects class, consumerism, and the commodification of colour. She contrasts Pantone’s corporate influence with grassroots colour phenomena like Charli XCX’s Brat Green, arguing that colour has shifted from a professional design tool to a viral cultural language. The article situates colour trends within broader social and economic contexts, questioning who benefits from colour marketing.
