SMLXL and Principi collaborated on the visual identity and packaging for CMYK’s card game Fruit Fight, part of the Magenta collection. The design uses motion blur to depict fruit in motion, combining vibrant colors and minimalist composition. Lineto’s Supreme typeface and a fluorescent magenta packaging system unify the collection under a clean, modern aesthetic.
SMLXL and Principi collaborated to create a unified yet collectible packaging identity for Magenta, a new card game publisher from CMYK. The design centers on a fluorescent magenta slipcase with a die-cut window revealing each game’s unique visual identity, supported by a consistent typographic and structural system. The project balances individuality and coherence, reflecting both studios’ shared design philosophy before their split into separate practices.
The article covers CMYK’s reissue of the cult Japanese board game Magical Athlete, featuring new illustrations by Angela Kirkwood and updated gameplay by Richard Garfield. The refreshed edition embraces bold, cartoon-inspired visuals and tactile, plastic-free production. It highlights CMYK’s focus on aesthetics and design-led game experiences.
