Paul Belford on Ads: CBS press adBP&O · Jan 24, 2023
Paul Belford’s BP&O Voices article revisits a 1962 CBS press advertisement that ran in the New York Times. He praises its timeless layout, conceptual strength, and typographic sophistication, contrasting it with contemporary advertising practices. The piece serves as both a historical reflection and a lesson in the enduring value of thoughtful art direction and copywriting.
CBS advertising and sales promotionBP&OCBSadvertising
