Bose Design Cases

2 cases across 2 studios

Hello Comrade (1)

Influencer Mailer Packaging For Bose And Bonbon Collaboration
Experiential, Folded, Pastel, Playful, Tactile, Whimsical

Influencer Mailer Packaging For Bose And Bonbon Collaboration cover image

Collins (1)

Global Brand Repositioning For Bose
Audio, Evolution, Expression, Immersion, Innovation, Partnership

Designers behind the work

Designers and creative leads credited on Bose projects in press coverage.

Elizabeth Goodspeedat It's Nice That47

Brent David Freaneyat Special Offer6

Madeline Montoyaat Byline6

Jingqi Fanat COLLINS3

News & interviews

Liz Gorny’s opinion piece for It’s Nice That explores the creative industry’s obsession with obscure references and archival research. Through examples like Special Offer’s Brat campaign and Collins’ rebrand for Bose, the article questions whether referencing history inherently improves design work or simply signals cultural capital. Designer Brent David Freaney argues for the value of research and the right to protect one’s reference library while cautioning against overreliance on nostalgia.