Beyond Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Beyond projects in press coverage.
News & interviews
- When Do Brand Extensions Stop Making Sense?
· Jun 8, 2026
Written by Chloe Cordover for The Dieline’s 'Shelf Life' newsletter, the article questions the logic behind recent brand extensions in the CPG space. It cites examples like Graza’s chips, David’s ice cream and cod, and Beyond Meat’s protein drink, suggesting that some brands may be expanding merely to stay relevant rather than to serve a coherent brand purpose.
GrazaDavidbranding - How does a creative residency impact your practice? Quite a lot, according to these artists
It's Nice That · Mar 4, 2026
This sponsored feature explores the impact of the 2025 V&A x Adobe Creative Residency on three artists: Michael Akuagwu, Jessica Starns, and Ciara Neufeldt. Each resident used the museum’s resources to expand their creative practice, focusing on themes of identity, accessibility, and community. The article highlights how the residency fostered collaboration and inclusion across disciplines.
That’s EffortV&AAdobeV&AAdobeart - The Designers: Wolff Olins’ Andy Khatouli on challenging conventions and making a difference
The Brand Identity · Apr 10, 2024 · Interview
The Brand Identity’s interview with Wolff Olins Creative Director Andy Khatouli explores his creative journey from Studio Moross to co-founding Oddigy and joining Wolff Olins. Khatouli discusses his inspirations, leadership philosophy, and the importance of challenging conventions and making meaningful work. The conversation highlights his personal resilience, creative process, and advice for emerging designers.
- The Edit: five projects including Jo Cutri Studio’s incandescent gin bottles for Beyond Distilling
The Brand Identity · Nov 22, 2023
The Brand Identity’s 'The Edit' roundup highlights five recent design projects, including Jo Cutri Studio’s luminous gin packaging for Beyond Distilling, Ed Dickinson’s refined identity for Folio, Human After All’s climate-conscious branding for BX, Koto’s community-driven identity for Kikin, and Smith & Diction’s minimalist design for AI platform Perplexity. Each project demonstrates a balance between clarity, sustainability, and creativity across industries from alcohol to technology.