Away Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Away projects in press coverage.
News & interviews
- Design, culture and controlled chaos: Michael Freimuth launches a new creative studio, Rudy
Creative Boom · Nov 25, 2025
Creative Boom reports that designer and former Franklyn co-founder Michael Freimuth has launched a new studio called Rudy. The Brooklyn-based practice emphasizes a smaller, more experimental and sustainable approach to branding and cultural work. Freimuth reflects on lessons from 15 years at Franklyn and how personal values and family life shape Rudy’s ethos.
- "R&M Revolutionizes Brand Design with Single-Concept Focus"
The Brand Identity · Jul 7, 2025 · Interview
The Brand Identity interviews Brooklyn-based studio R&M, founded by Ryan Bugden and Michelle Ando, about their systematic approach to branding. The duo discusses how they build entire identity systems around a single concept, often expressed through custom typefaces and variable font technology. They reflect on projects for clients like Oncept, Getaway, and Kato Sake Works, emphasizing conceptual clarity, cultural sensitivity, and close client collaboration.
- Combo, Agency Behind Iconic Brands, Celebrates 10 Years
Creative Boom · Jun 24, 2025
Creative Boom profiles Combo, the New York-based design studio behind brands like Away, Saie Beauty, and The Nue Co., as it celebrates its 10th anniversary. Founded by Brennan McGrath and Kapono Chung, Combo has built a reputation for long-term creative partnerships and a philosophy that resists trend-chasing and rapid scaling. The article explores the studio’s evolution, ethos, and plans for international expansion.
ComboMotherSaie BeautyThe Nue Co.branding - "Luggage Ad Unleashes Cinematic Mastery, Revamps Travel Marketing"
Creative Boom · Apr 24, 2025
Creative Boom’s feature spotlights 'Travel Changed Me', a cinematic new campaign for luggage brand Away by Brooklyn agency American Haiku. Co-directed by FKA Twigs and Jordan Hemingway, the 35mm film explores travel as a transformative experience set in Bangkok. With lush cinematography by Lukasz Zal and production by Object & Animal, the campaign redefines travel advertising through emotional storytelling and artistic craft.
American HaikuObject & AnimalTA Prod Inc.Awayadvertising - Sho Shibuya Transforms NY Times Headlines into Daily Art Canvas
It's Nice That · Mar 10, 2025
The article profiles Brooklyn-based artist Sho Shibuya and his ongoing project painting over The New York Times front pages. What began as a lockdown ritual has evolved into a daily practice exploring emotion, news, and nature through minimalist compositions. The piece reflects on his process, influences, and the discipline of treating creativity as a daily habit.
PlaceholderAwayart - Mascot Magic: 8 brand identities that are making the most of their adorable representatives
The Brand Identity · May 23, 2024
The article by Poppy Thaxter spotlights eight contemporary brand identities that use mascots to express personality and charm. It highlights a growing trend of nostalgic, character-driven branding inspired by rubber hose illustration styles. Featured studios include PLUSMINUS Studio, Dark Igloo, Cold Cuts, How&How, Koto, Nice Guy, Chris Thorpe Design, and Land of Plenty.
PLUSMINUS StudioDark IglooCold CutsNice PiesPLANTbranding - Kapono Chung on Combo’s innovation-driven model, lessons in leadership and their exciting future
The Brand Identity · Jun 21, 2022 · Interview
The Brand Identity interviews Combo founder Kapono Chung about the agency’s evolution, its merger with strategy consultancy Verdes, and its innovation-driven approach that merges research with design. Chung reflects on his creative journey, leadership philosophy, and the future of branding, emphasizing collaboration, objectivity, and cultural growth within the studio.
ComboVerdesSympactCarnegie Mellon UniversityAdelebranding - The Edit: five new projects including Away Days Brewing Co by Land of Plenty
The Brand Identity · Mar 5, 2020
The Brand Identity’s 'The Edit' highlights five new branding projects from studios around the world, including Land of Plenty’s identity for Away Days Brewing Co, Parsons Branding’s work for OK Drugs, By Futura’s playful identity for Buddy Buddy, By North’s sustainable design for Vörda, and Rachael Gibilterra’s refined rebrand for Vista Blue Spa. Each project showcases distinctive visual strategies and materials tailored to their respective industries.
Land of PlentyParsons BrandingBy FuturaAway Days Brewing CoOK Drugsbranding