Aware Design Cases

1 case across 1 studio

Fibra Studio (1)

News & interviews

  • Botanical, But Make It Bold

    BP&O · Feb 11, 2026

    The article, written by Lisa Cain for BP&O, critiques the overuse of generic botanical motifs in packaging design and highlights Fibra’s work for skincare brand Aware as a standout example. The project uses custom illustrations, saturated colors, and confident typography to create a distinctive, cohesive system that redefines botanical branding. Cain argues that originality and specificity are key to standing out in a saturated market.

    FibraAwarepackaging