The article curates six minimalist brand identities from studios including Socio, SUPERFANTASTIC, and Mouthwash Studio. Each project showcases pared-back design approaches across industries from homeware to architecture, emphasizing clarity, restraint, and modernist influences. The feature highlights the studios’ ability to communicate brand essence through simplicity and refined visual systems.
SocioMouthwash StudioU.I.WD.AatherNeutra VDL Studio and Residencesbranding
The Brand Identity interviews Mark Neil Balson and Daniel Josef Okorn, founders of the new studio SUPERFANTASTIC, about their philosophy of prioritising quality over quantity in their design practice. They discuss their backgrounds, inspirations, and approach to client relationships, as well as recent projects for Avenue Road and The Bentway. The duo also share insights into their self-initiated product line and plans for the studio’s future growth.
