Asda Design Cases
Designers behind the work
Designers and creative leads credited on Asda projects in press coverage.
Designers and creative leads credited on Asda projects in press coverage.
Creative agency Lucky Generals has launched its first campaign for Asda, titled 'Barnsley Baby', reviving the supermarket’s iconic 'That’s Asda Price' slogan with a humorous twist. Directed by Brad Lubin of Another Film Company, the ad features a talking Yorkshire baby delivering the line in a fresh, culturally relevant way. The campaign aims to modernize Asda’s value message while celebrating its regional roots and relatable humour.
Creative Boom’s annual roundup of 2024 Christmas adverts highlights a season filled with magic, escapism, and adventure. The article reviews major campaigns from Argos, Sainsbury’s, ASDA, Amazon, and Aldi, exploring their creative direction, storytelling, and production details. Each ad blends festive emotion with cinematic flair, reflecting broader cultural and economic themes in holiday advertising.