Arlo Design Cases
1 case across 1 studio
News & interviews
- Branding Embraces Witchcraft Aesthetics for Innovative Connection
Creative Boom · Jan 14, 2025
Holly Kielty explores how witchcraft and spirituality are influencing modern branding, urging brands to embrace intuition, ritual, and the divine feminine as guiding principles. The article argues that brands should move away from profit-driven, masculine frameworks toward soulful, nature-connected, and emotionally resonant approaches. Examples from fashion, beauty, and energy sectors illustrate how companies are already integrating these ideas into their brand experiences.
MangoCharlotte Tilburybranding - "Witchcraft-Inspired Branding: A Magical Shift in Creative Industry"
Creative Boom · Jan 14, 2025
Written by Holly Kielty, this Creative Boom feature explores how witchcraft and spirituality can inspire a new era of branding rooted in intuition, ritual, and connection. The article argues that brands should move away from profit-driven, masculine frameworks and embrace more soulful, feminine, and nature-aligned approaches to creativity and business. Examples from brands like Mango, Charlotte Tilbury, and Alighieri illustrate how magic, ritual, and emotional intelligence can shape more meaningful consumer experiences.
MangoCharlotte Tilburybranding - Port Charlotte Campaign Cuts Packaging Waste, Keeps the Whisky Intact
· Sep 26, 2022
The article highlights Thirst’s new campaign for Port Charlotte whisky, which promotes reducing packaging waste while maintaining the brand’s premium feel. It critiques unnecessary secondary packaging and celebrates a more sustainable, minimalist approach to spirits branding.
ThirstPort Charlottepackaging - Parlor Cay Rum Taps Into The Handcrafted Aesthetic
· Dec 1, 2021
The article spotlights Chad Michael Studio’s packaging design for Parlor Cay Rum, which embraces a handcrafted and rustic aesthetic. The design uses light green and black tones to evoke an earthy, balanced feel, with island-inspired typography that avoids cliché. The result is a packaging system that feels authentic and thoughtfully composed.
Chad Michael StudioParlor Cay Rumpackaging