Argo Design Cases
2 cases across 2 studios
News & interviews
- 2024 Christmas Ads: Magic, Escapism, and Adventure Highlights
Creative Boom · Nov 1, 2024
Creative Boom’s annual roundup of 2024 Christmas adverts highlights a season filled with magic, escapism, and adventure. The article reviews major campaigns from Argos, Sainsbury’s, ASDA, Amazon, and Aldi, exploring their creative direction, storytelling, and production details. Each ad blends festive emotion with cinematic flair, reflecting broader cultural and economic themes in holiday advertising.
T&PETCHavas LondonArgosSainsbury'sadvertising - A foray into Framer: talking templates with one of the no-code web platform’s leading designers
The Brand Identity · Nov 23, 2023 · Interview
The Brand Identity interviews designer Paul Lapkin about his work creating templates for the no-code platform Framer. Lapkin discusses his cyberpunk-inspired Future Folio template, his invoice manager Quantum, and his collaborations with clients like Geosource and Contra. The conversation explores his design process, inspirations, and the advantages of using Framer for web design.
The Brand IdentityTomorrow Creative ServicesFramerThink Jamdigital