Applied Design gives JFK's Terminal 8 a brand that's unmistakably New YorkCreative Boom · Jun 3, 2026
Applied Design has reimagined JFK Airport’s Terminal 8 identity, creating a cohesive brand system that captures the spirit of New York. The refreshed design features a palette inspired by the view from a plane window, a hidden figure-eight motif, and a voice rooted in Queens culture. The project unifies over 60 retail and dining spaces under one coherent visual and verbal identity.
Applied DesignPort AuthorityAmerican Airlinesbranding
