Aman Design Cases

1 case across 1 studio

A Work Of Substance (1)

News & interviews

  • Fook's identity for women's health company Amanda takes a fresh perspective on body image

    The Brand Identity · Oct 22, 2020

    Toronto and Edinburgh-based studio Fook created a new brand identity for women’s health company Amanda, focusing on shifting perceptions of body image. The identity uses expressive typography and soft gradients instead of photography to represent diversity and mental transformation. The design centers on Helvetica Now and a warm red palette to convey energy, growth, and accessibility.

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