Creative Boom’s article details how Brooklyn-based agency MLTI NYC developed a brand world for the Todd Snyder x Balmoral Defender collaboration, titled Edition 001: City Black. The project blends automotive restoration and fashion sensibilities through a dual-logo identity, editorial-style photography, and a cinematic campaign film shot across New York. Founder Kristen Shenk describes the approach as balancing utility and luxury to create a 'ruggedly refined' aesthetic.
