The article profiles creative director Christopher A. Ritter’s speculative rebrand of the Cincinnati Ballet, which explores how motion and emotion can reshape the perception of a traditional arts institution. Using dynamic grids, blurred typography, and a proposed collaboration with fashion brand Aimé Leon Dore, Ritter aims to bridge classical elegance with contemporary cultural relevance. The project also imagines partnerships with local Cincinnati brands to strengthen the city’s cultural identity.
Christopher A. RitterUltra Kuhl Type FoundryBendito MockupCincinnati BalletAimé Leon Dorebranding
The Brand Identity interviews Hitomi Ishigaki, Co-founder and Creative Director of STUDIO NEWWORK, about the studio’s evolution from a magazine publisher to a design studio known for its typographic precision and fashion collaborations. Ishigaki discusses their work with brands like Aimé Leon Dore and UNIQLO, emphasizing the importance of typography and detail in their practice. The conversation also touches on their inspirations, process, and aspirations to collaborate with art institutions.
