Alaïa Design Cases
1 case across 1 studio
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- AKQA Paris sculpts ALAÏA’s digital flagship around couture precision
The Brand Identity · Jan 13, 2026
AKQA Paris collaborated closely with ALAÏA’s creative leadership, including Pieter Mulier and Myriam Serrano, to redesign the fashion house’s digital flagship. The project translates ALAÏA’s sculptural couture philosophy into a refined, immersive online experience that balances editorial storytelling with e-commerce functionality. Featuring TT Norms typography, a restrained color palette, and 360° product views, the site embodies the brand’s architectural precision and elegance.