KesselsKramer created the 'Begin Een Goed Gesprek' campaign for 113 Zelfmoordpreventie to encourage open conversations about mental health and suicide prevention. The campaign uses direct, empathetic messaging to break taboos and inspire people to start meaningful dialogue with those who might be struggling.
KesselsKramer created a campaign for 113 Zelfmoordpreventie to address the stigma around men’s mental health. The project used direct and emotional storytelling to encourage open conversations and highlight the importance of seeking help.