DXD Studio created new packaging for Gao Ye Jia’s Fresh-Steamed series, centering the product’s steamed preparation as its key differentiator. A custom treatment of the Chinese character for “steam” uses a lighter structure and progressively blurred edges to evoke rising vapor, supported by a clean, warm, natural palette.
DXD Studio created a data-driven visual identity for Gaoyejia, a science-led cat food brand named after the founder’s longtime ginger cat. The system elevates ingredient data, testing reports, symbols, color blocks, and structured layouts to communicate the products’ rigorous, trustworthy formulation in a youthful way.