In their own words
The questions are meant to represent the overstimulating swell of thoughts and concerns that flood our everyday lives.
The emojis are more the emotions we feel when those questions arise.
The Washington Post were amazing in allowing us to take their initial idea and really make it sing.
A few years ago we both moved to Crown Heights and started shooting a lot of photographs around the neighbourhood and meeting people with these incredible stories.
When every spread in a 250-page book is different, it requires a whole lot of typefaces.
Articles & interviews
- Koto and The Washington Post’s vibrant campaign for Well+Being raises life’s overwhelming questions
Koto collaborated with The Washington Post to create a vibrant, emoji-filled campaign for its Well+Being editorial section, launched in Times Square. The design uses ABC Favorit by Dinamo and visualizes modern life's overwhelming questions through playful, maximalist motion and illustration. The campaign emphasizes clarity and emotional resonance in a digital-first environment.
- Max Friedman and Jamil McGinnis’ ‘Things You Know’ celebrates how no two stories are the same
The article profiles 'Things You Know,' a self-published book by designer Max Friedman and filmmaker Jamil McGinnis documenting the Crown Heights neighborhood of Brooklyn. The 250-page publication combines photography, interviews, and design experimentation to reflect the diversity and individuality of the community. Designed with numerous typefaces and printed in Lithuania, the project donates profits to local non-profits and school photography programs.