Maude Turgeon
Designer · Founder
In their own words
Mathieu mentioned how he saw parallels between architecture and music, and how rhythm plays a part in the way space is experienced.
Univers offered the balance we were looking for. It’s structured, timeless and neutral, but not cold. It feels warm and approachable, on a human scale.
The accent colours came from a stack of post-it notes we had at the studio. That yellow and blue just made sense, adding a duality while complementing their visuals.
Articles & interviews
- Demande Spéciale Crafts Layered Identity for At-At Architecture Atelier
Demande Spéciale developed a layered and transparent brand identity for Montreal-based architecture atelier at-at. Led by designer Maude Turgeon, the project draws inspiration from rhythm, materiality, and collaboration, using Univers typeface and a restrained palette of black, yellow, and blue. The modular system reflects the architects’ holistic and process-driven approach to design.
- Demande Spéciale’s Guillaume Lavallée on taking risks, designing products and presenting projects
The Brand Identity interviews Guillaume Lavallée of Montreal-based studio Demande Spéciale about the studio’s evolution, creative philosophy, and balance between client work and self-initiated projects. Lavallée discusses their typographic and contrast-driven aesthetic, their product line OODS, and the importance of risk-taking and presentation in their design process.