Founder · Designer · Creative Director
The design concept is a celebration of old meets new.
It’s a juxtaposition of the history and the new life, come as you are, do what you love.
Rosie helped paint this picture and round out the visual story of the history and place.
The idea behind the logotype was to nod to the duality that was built into the DNA of the branding.
I met Nicolas a few years back while he was designing The Robey. We kept in touch and agreed to collaborate on the identity and website for his architecture practice.
Nicolas and I worked closely on the book concept, pace and edit of the book from start to finish.
We’ve known each other for some time, so the process was quite natural and naturally progressed over time into a final product.
I’ve known José Parlá for maybe five-six years.
We chose this particular red as it shows up in a lot of the work.
We chose Favorit due to the fact that the low contrast grotesque look and feel was reminiscent of a mono-weight stroke sensibility of graffiti.
Javas Lehn Studio created a refined brand identity for The Twenty Two, a Mayfair hotel and private members club, blending heritage and contemporary aesthetics. The identity features expressive illustration by Rosie McGuiness, photography by Thomas Adank, and a tri-tone palette of black, white, and red. Typefaces Ayer Poster and Dia reinforce the duality of the brand’s character.
The Brand Identity features Javas Lehn Studio’s design for ‘Nicolas Schuybroek Selected Works Volume One,’ a book documenting the Belgian architect’s practice. The project, published by Hatje Cantz, reflects a minimalist and refined editorial approach that mirrors Schuybroek’s architectural sensibility. The collaboration extended from brand identity and website design to the book’s structure and visual system.
The article spotlights Javas Lehn Studio’s design of an artist book accompanying José Parlá’s exhibition 'It’s Yours' at The Bronx Museum of the Arts. The publication features a restrained yet expressive typographic approach using Dinamo’s Favorit typeface and a distinctive red color palette. The design balances clarity and character, reflecting both Parlá’s work and the cultural themes of the exhibition.
The Brand Identity interviews Javas Lehn, Creative Director of Javas Lehn Studio, about his background, design philosophy, and projects such as The Robey and custom typeface Robey Sans. The discussion explores his process of story-led branding, collaboration with photographers, and passion for editorial design. Lehn reflects on balancing minimalism with storytelling and the importance of communication and curiosity in design.