Eugenio Petrosino
Creative Director
In their own words
Through the creation of the ideal colour, the user’s soul is awakened and expands in a vibration that reveals their truest identity.
We consciously distanced ourselves from the glossy and standardised imagery typical of the beauty industry.
We couldn’t find an existing font that effectively combined the inspiration of hand-drawn Gothic script with the digital world.
We developed a visual language that breaks away from fleeting trends, fully embodying the spirit of the brand.
Articles & interviews
- Multiverse Studio Revamps Ecolor Identity with Vibrant Design Elements
Multiverse Studio developed a refined and technically inspired brand identity for Ecolor, a hair colouring technology company. The design merges scientific precision with expressive visual energy, using fluid graphics, a restrained palette, and humanistic typography to redefine beauty industry conventions. The project includes motion, CGI, and photography that evoke pigment transformation and research aesthetics.
- "Multiverse Studio Blends Nature and Tech in Maiella's New Brand Identity"
Multiverse Studio designed a nature-inspired yet tech-savvy brand identity for Italian software company Maiella. Drawing from the mountain range that shares the company’s name, the identity merges outdoor aesthetics with digital precision through custom typography, 3D visuals, and sustainable merchandise. The result is a distinctive visual language that reflects both data-driven innovation and natural ascent.