Yello Design Cases
1 case across 1 studio
News & interviews
- Logo & Branding for Yellowbird by Gander
BP&O · Dec 24, 2024
BP&O features Gander’s rebrand for Texas-based hot sauce company Yellowbird. The Brooklyn studio simplified the brand’s visual identity with a bold yellow palette, playful mascot, and cohesive packaging system, extending the character into digital and lifestyle applications. The redesign positions Yellowbird as a fun, everyday hot sauce with strong brand storytelling and worldbuilding.
- From AI to empathy: Relative Design harnesses human insights and tech to create holistic solutions
The Brand Identity · Oct 2, 2024 · Interview
The Brand Identity interviews Relative Design founders Yaxu Han and Lingfeng Liu about their human-centred approach to design and how they integrate technology like AI and AR into their creative process. Based in China, the studio works across branding, digital, and experiential projects for clients such as Gucci, Harvard CAMLab, and The Body Lab. The discussion explores their philosophy of empathy-driven design, experimentation, and balancing creativity with client expectations.
Relative DesignGucciDescentebranding - Yellowbird: Texas's Best-Tasting Hot Sauce
SEESAW · Mar 12, 2024
SEESAW features the website design for Yellowbird, a Texas-based hot sauce brand known for its bold flavors. The project showcases a clean e-commerce experience using contemporary typefaces like Pitch Sans, ABC Monument Grotesk, and Grooper.
SEESAWYellowbirddigital