Harriet Hudson
Other · Head Of Brand And Marketing
In their own words
Working with Rabbithole on Bradford 2025 UK City of Culture has been a joy.
They've cleverly developed an appealing, punchy and distinctive identity that works on multiple levels: as a campaign it turns heads, in an ornate historic gallery it commands presence, and when needed it can sit back and allow the artist's work to shine.
Articles & interviews
- Rabbithole reveals fragmented beauty in The Turner Prize’s 2025 identity
Rabbithole designed the identity for the Turner Prize 2025, hosted in Bradford as part of the UK City of Culture celebrations. The concept of 'fragmented beauty' uses layered die-cuts, circular cut-outs, and vibrant gradients to reflect Bradford’s contrasts and the prize’s critical rigour. The identity spans physical and digital applications, from signage and brochures to motion graphics, developed in collaboration with local fabricators and artists.
- "Rabbithole Redefines 2025 Turner Prize Identity with 'Fragmented Beauty'"
Creative studio Rabbithole has designed the 2025 Turner Prize identity, inspired by Bradford’s layered character and the idea of 'fragmented beauty.' The tactile, imperfect system uses layered shapes, gradients, and die-cut materials to reflect the city’s energy and the prize’s spirit of discovery. The identity balances playfulness and precision, working across campaign, exhibition, and digital contexts.