Deva Corriveau
Creative Director
In their own words
There was a sense that the identity lacked confidence and pride.
The masthead was intentionally designed to feel full of character and unmistakably ‘of the Hall’.
We didn’t want to update the Hall by smoothing away its character. We wanted to amplify what already makes it iconic.
This project was about amplifying what makes the Hall amazing, not overshadowing that.
Articles & interviews
- Royal Albert Hall gets a bold visual overhaul that unites its architecture and reputation
Brandpie has rebranded the Royal Albert Hall with a bold new identity that merges the venue’s iconic architecture with its cultural prestige. The refreshed design introduces a domed wordmark inspired by the building’s form, a unified typeface, and a simplified red palette drawn from artwork within the Hall. The project balances heritage and modernity while equipping the institution with a flexible, confident visual system.
- Brandpie gives the Royal Albert Hall a refreshed identity rooted in heritage and modernity
Brandpie has refreshed the Royal Albert Hall’s identity, balancing heritage and modernity through a refined logo, unified colour palette, and updated typography. The project reintroduces the Hall’s iconic red as 'Royal Red' and uses Aktiv Grotesk to create a dynamic yet approachable voice. The new system supports the Hall’s long-term modernisation and reinforces its cultural legacy.